Marketing Projects
Frozen Gardens Digital Marketing Campaign
This project developed a digital marketing strategy for Frozen Gardens, including identifying a new target audience and building a tailored campaign to reach them. The work focused on social media strategy, content direction, and digital tactics to increase engagement and strengthen brand positioning online.
Alo Expansion into Australia: International Marketing Plan
This international marketing plan, developed for a global marketing class, explores strategies for expanding Alo into the Australian market. The project examines market entry approach, consumer behavior, localization strategies, and competitive positioning to support successful global brand growth.
Google Ads Campaign: Shiley-Marcos School of Engineering
This project developed a targeted Google Ads campaign for the Shiley-Marcos School of Engineering at the University of San Diego. The strategy focused on increasing program awareness and engagement through keyword targeting, audience segmentation, and optimized ad messaging to attract prospective engineering students.
PRysm - Unbox Influence. Unbox Impact.
PRysm is a concept developed in my AI in Marketing class that uses AI to transform excess influencer PR into curated, discounted consumer boxes. By reducing waste and donating a portion of proceeds to charity, PRysm creates value for influencers, brands, and communities while making influencer gifting more sustainable and strategic.
Finance Projects
Cava IPO Performance Analysis & Investment Recommendation
Research report analyzing Cava’s performance since its IPO, evaluating financial and market trends, and providing a Buy, Sell, or Hold recommendation based on its growth trajectory, valuation, and competitive position in the fast-casual restaurant industry.
Amazon & Whole Foods Merger Analysis
Analysis of Amazon’s acquisition of Whole Foods examined the strategic fit and impact on market expansion, grocery retail integration, and competitive positioning. The project highlighted how the deal strengthened Amazon’s physical retail presence and enhanced its omnichannel strategy.