Marketing courses often emphasize frameworks such as target audiences, brand positioning, and campaign strategy, but real-world marketing operates much less predictably. Many of the concepts I learned in class still apply, but industry knowledge from sources like Harvard Business Review highlight how quickly consumer behavior and digital marketing evolve, making adaptability just as important as foundational knowledge. This gap between theory and execution became clear as soo

Influencer marketing has become one of the most widely used strategies in digital marketing, with brands investing heavily in creators to promote products across platforms like TikTok and Instagram. According to data published by Statista, in the U.S., influencer marketing spending was projected to increase by nearly 16 percent in 2024, reflecting its perceived value in reaching targeted audiences. At the same time, conversations in outlets like Harvard Business Review have q