<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Sophia's Portfolio]]></title><description><![CDATA[Sophia's Portfolio]]></description><link>https://www.sophiaweisportfolio.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Thu, 07 May 2026 19:39:15 GMT</lastBuildDate><atom:link href="https://www.sophiaweisportfolio.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[What Working in Marketing Taught Me That Class Didn’t]]></title><description><![CDATA[Marketing courses often emphasize frameworks such as target audiences, brand positioning, and campaign strategy, but real-world marketing operates much less predictably. Many of the concepts I learned in class still apply, but industry knowledge from sources like Harvard Business Review highlight how quickly consumer behavior and digital marketing evolve, making adaptability just as important as foundational knowledge. This gap between theory and execution became clear as soon as I stepped...]]></description><link>https://www.sophiaweisportfolio.com/post/what-working-in-marketing-taught-me-that-class-didn-t</link><guid isPermaLink="false">69f951f86d919e5ce86ebb27</guid><category><![CDATA[Marketing Strategy]]></category><pubDate>Tue, 05 May 2026 02:18:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/555466_2e06d8c3792145dfacbb9ae5675d298b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sophia Weis</dc:creator></item><item><title><![CDATA[Is Influencer Marketing Still Effective? A Look Behind the Strategy]]></title><description><![CDATA[Influencer marketing has become one of the most widely used strategies in digital marketing, with brands investing heavily in creators to promote products across platforms like TikTok and Instagram. According to data published by Statista, in the U.S., influencer marketing spending was projected to increase by nearly 16 percent in 2024, reflecting its perceived value in reaching targeted audiences. At the same time, conversations in outlets like Harvard Business Review have questioned whether...]]></description><link>https://www.sophiaweisportfolio.com/post/is-influencer-marketing-still-effective-a-look-behind-the-strategy</link><guid isPermaLink="false">69f94e70b27e981e27c5a4c0</guid><category><![CDATA[Influencer Marketing]]></category><pubDate>Tue, 05 May 2026 02:03:27 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/555466_972e5de1cdca4272bfd9abb4ba5de6ff~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Sophia Weis</dc:creator></item></channel></rss>